www.drummondltd.com 19 in its own understanding of social responsibility, not understood as a social investment but rather as a strategic issue. That is, that its social responsibility and sus-tainability strategies arise from the backbone of the business. D.M.: What is that impact? E.P.: In the field of sustainability, at the social level, Drummond’s business and production involves a large geographic environment and it has relationships with important social groups. I am surprised, for example, that from Bogota we hear fundamental criticisms of the company and that the commu-nities hold demonstrations, but these are the same social groups that hope to join a company at this level because they see them as the only hope for progress. This is an issue of inconsistency in the relationship. On the other hand, I think its work in education and cultural enrichment is very interesting. In regions affect-ed by violence, music, art and knowledge help the communities raise their levels of awareness, of relationships and of harmony. D.M.: This is on topic of social issues, and in an en-vironmental aspect? E.P.: It is undeniable that min-ing generates an environmental impact and at the landscape level, it makes an impression. In Drummond’s case, I see that it is doing interesting things such as the Paujil reservoir, the systems to mitigate the impact on air quality and the environmental monitoring systems, which has even set standards above what the law and the responsible agencies have established. There are a number of technical issues that they presented to me and that lead me to believe that the company is concerned about the issue of environmental impacts. D.M.: On economic mat-ters, what is the impact? E.P.: Economically it is a compa-ny that contributes much to the mining industry and that benefits the country through royalties. However, from a public man-agement perspective, it needs to work better for the commu-nities to have access to them. D.M.: How can companies like Drummond contribute so the communities can have greater access to royalties? E.P.: I think the companies today play an important role in these sustainable development issues. Companies like this have a big in-fluence on the regions and should promote opportunities for train-ing regional leaders that contrib-ute to local development. For the companies, it is better to interact with communities that are better informed on the issue of rights and duties, and that can establish a mechanism for dialogue that improves the system of relations. While companies should not re-place the State, they can contrib-ute to the communities’ devel-opment so they can have better levels of public management. D.M.: Do you think that Drummond is doing a good job in terms of social respon-sibility and sustainability? E.P.: I think it’s started to do a comprehensive job, but it needs to articulate it in a policy and a management system for social responsibility. They are doing many things on the right track. Their sustainability re-port indicates some significant actions and resources, but it can still do much more. It is an organization that is starting to see sustainability from a dif-ferent perspective and it wants to work on it to make things better. And this is the way it should be for its business and its relationships to flow better. Erick Pichot Is a social communicator and journalist from the Universidad de La Sabana. He is the editor of the magazine RS, a publi-cation specializing in Social Responsibility issues in Colombia, and serves as Director of Communications for the Interna-tional Center on Social Responsibility and Sustainability. Photo: Juan Manuel Pinilla According to Erick Pichot, Drummond has begun a comprehensive work program on social responsibility and sustainability.
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